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Launch Me Up
Project Type
Staging & Temporary Installations
Date
September 2022
Role
Designer
For this private soft launch branding event, we were tasked with designing three distinct spaces within an open studio, on a staging budget that required cost-effective solutions. The spaces included:
A presentation and brand experience area
A martial arts activity and demonstration zone
A catering station for food display
We skillfully utilized the building's existing furniture and selectively rented pieces to fill any gaps, ensuring we stayed within budget. To create a clear distinction between the "rooms" in the open space, we innovativly used available potted plants as room dividers and hung paper lanterns as cost-effective curtains. These lanterns not only helped cut costs but also aligned with the cultural theme of the Japanese Gin product being showcased.
Additionally, we ensured the layout was accessible for camera crews to film the entire event and accommodated a photographer’s lighting and equipment setup seamlessly. The available plants provided a visually appealing backdrop, enhancing the aesthetic of the basil garnishes used in styling the Gin bottles, which were the event’s focal point.



